Multiple Choice
Which of the following statements about perceptual interpretation is false?
A) The interpretation of stimuli is uniquely individual, since it is based on what people expect to see in the light of their previous experience.
B) Perceptual interpretation is also based on the number of plausible explanations they can envisage, and on their motives and interests at the time of perception.
C) Perceptual interpretation is something consumers learn over time as they grow up and grow older.
D) When stimuli are highly ambiguous, they are usually interpreted in such a way that they serve to fulfil personal needs, wishes and interests.
Correct Answer:

Verified
Correct Answer:
Verified
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