Question 1

A butcher decreases the size of their steaks from 250g to 240g. Most customers are unaware of the change because it is below their:

Accepted Answer

A)  adaptation level. 
B)  differential threshold. 
C)  perception. 
D)  differentiation.

Question 2

The process of making sense of stimuli is known as:

Accepted Answer

A)  perceptual selection. 
B)  perceptual organisation. 
C)  perceptual predisposition. 
D)  perceptual interpretation.

Question 3

Advertising does not have to be unique to achieve a high degree of differentiation; it simply has to:

Accepted Answer

A)  have bold colours that attract attention. 
B)  be humorous. 
C)  contrast with the environment in which it is run. 
D)  fit in with the environment in which it is run.

Question 4

Which of the following statements about subliminal perception is true?

Accepted Answer

A)  A person would not be conscious of the stimuli that might have affected them. 
B)  Subliminal stimuli are above a person's absolute threshold. 
C)  Supraliminal perception must be accompanied by subliminal perception. 
D)  Subliminal perception deals primarily with motivation.

Question 5

Which of the following statements about perceptual interpretation is false?

Accepted Answer

A)  The interpretation of stimuli is uniquely individual, since it is based on what people expect to see in the light of their previous experience. 
B)  Perceptual interpretation is also based on the number of plausible explanations they can envisage, and on their motives and interests at the time of perception. 
C)  Perceptual interpretation is something consumers learn over time as they grow up and grow older. 
D)  When stimuli are highly ambiguous, they are usually interpreted in such a way that they serve to fulfil personal needs, wishes and interests.

Question 6

Low-risk perceivers are often described as narrow categorisers because they limit their choices (including product choices).

Accepted Answer

A) True 
 B)False

Question 7

The technique of _____ helps marketers to determine how their products and services appear to consumers in relation to competitive brands on one or more relevant characteristics.

Accepted Answer

A)  umbrella branding 
B)  repositioning 
C)  perceptual mapping 
D)  perceptual organisation

Question 8

Why is the design of the service environment so important for service providers? Give examples of the variables that consumers find very important when evaluating the service from their bank.

Accepted Answer

The answer of Why is the design of the service...

Question 9

The subliminal perception process requires stimuli to be above the consumer's absolute threshold but below their level of conscious awareness.

Accepted Answer