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    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
  5. Question
    Many 'Me-Too' Products Succeed in the Marketplace as a Result
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Many 'Me-Too' Products Succeed in the Marketplace as a Result

Question 65

Question 65

Multiple Choice

Many 'me-too' products succeed in the marketplace as a result of the phenomenon of:


A) stimulus discrimination.
B) stimulus recognition.
C) stimulus generalisation.
D) stimulus generation.

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