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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 6: Consumer learning and involvement
  5. Question
    A Consumer's Degree of Involvement Is Characterised by Three Properties
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A Consumer's Degree of Involvement Is Characterised by Three Properties

Question 70

Question 70

Multiple Choice

A consumer's degree of involvement is characterised by three properties: intensity, direction and:


A) consumer belief.
B) behaviour.
C) persistence.
D) time.

Correct Answer:

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