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    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
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    Increases in Comparative Advertising, Increased Targeting of Specialty Niches and the Increased
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Increases in Comparative Advertising, Increased Targeting of Specialty Niches and the Increased

Question 67

Question 67

True/False

Increases in comparative advertising, increased targeting of specialty niches and the increased diversity of supermarket shoppers have all contributed to a decline in brand loyalty.

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