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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 6: Consumer learning and involvement
  5. Question
    _____ Is Allowing a Well-Known Brand Name to Be Affixed
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_____ Is Allowing a Well-Known Brand Name to Be Affixed

Question 119

Question 119

Multiple Choice

_____ is allowing a well-known brand name to be affixed to products of another manufacturer.


A) Corporate marketing
B) Family branding
C) Capital branding
D) Licensing

Correct Answer:

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