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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
  5. Question
    The Longer the Period of Learning, That Is, of Associating
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The Longer the Period of Learning, That Is, of Associating

Question 117

Question 117

True/False

The longer the period of learning, that is, of associating a brand name with a specific product, the less likely the consumer is to discriminate and the more likely to generalise the stimulus.

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