Consumers Who Have a High Need for Cognition Are Likely

Multiple Choice

Consumers who have a high need for cognition are likely to:

A) form positive attitudes in response to ads that feature an attractive model or a celebrity.
B) form a positive attitude in response to ads or direct mail that are rich in product information.
C) form negative attitudes towards ads that are rich in product information.
D) feel neutral towards ads that feature attractive models or product information.