If a Consumer Reported Preferring German Cars Over Japanese Cars

Multiple Choice

If a consumer reported preferring German cars over Japanese cars, marketers would expect that the individual would be likely to buy a German brand when his current vehicle needed to be replaced. This is based on which aspect of consumer attitudes?

A) Attitudes are a learned thought.
B) Attitudes are a learned predisposition.
C) Attitudes are consistent.
D) Attitudes are situational.