Multiple Choice
According to the _____ model, attitudes consist of three major components: a cognitive component, an affective component and a conative component.
A) trying-to-consume
B) multi-attribute attitude
C) tricomponent
D) attitude toward the ad
Correct Answer:

Verified
Correct Answer:
Verified
Q16: The product component is one of the
Q17: According to the attitude-toward-object model, the consumer's
Q18: Direct marketing has a good chance of
Q19: In recent years, niche marketing (or, micromarketing)
Q20: Benjamin strongly prefers German Cars over Japanese
Q22: An effective attitude-change strategy is changing the
Q23: The primary means by which consumers form
Q24: Direct marketing efforts have an excellent chance
Q25: If a consumer reported preferring German cars
Q26: The theory of trying to consume was