Question 1

According to the _____ model, attitudes consist of three major components: a cognitive component, an affective component and a conative component.

Accepted Answer

A)  trying-to-consume 
B)  multi-attribute attitude 
C)  tricomponent 
D)  attitude toward the ad

Question 2

An effective attitude-change strategy is changing the basic motivational function. According to this approach, attitudes can be classified into four functions; which of the following is not one of them?

Accepted Answer

A)  Utilitarian. 
B)  Ego-defensive. 
C)  Knowledge. 
D)  Personal experience.

Question 3

The primary means by which consumers form their attitudes is through:

Accepted Answer

A)  consumer reports. 
B)  family influences. 
C)  personal experience. 
D)  direct marketing.

Question 4

Direct marketing efforts have an excellent chance of favourably influencing target consumers' attitudes because the products offered, and the promotional messages conveyed, are carefully designed to address the individual segment's needs, and thus achieve a higher hit rate than mass marketing.

Accepted Answer

A) True 
 B)False

Question 5

If a consumer reported preferring German cars over Japanese cars, marketers would expect that the individual would be likely to buy a German brand when his current vehicle needed to be replaced. This is based on which aspect of consumer attitudes?

Accepted Answer

A)  Attitudes are a learned thought. 
B)  Attitudes are a learned predisposition. 
C)  Attitudes are consistent. 
D)  Attitudes are situational.

Question 6

The theory of trying to consume was developed to explain efforts to perform a behaviour or to reach a goal.

Accepted Answer

A) True 
 B)False

Question 7

If a consumer switches to decaffeinated coffee to help her sleep better at night, she may switch to decaffeinated colas because she associates decaffeinated drinks with relaxation. This situation describes attitude change by changing a brand belief.

Accepted Answer

A) True 
 B)False

Question 8

Regarding learned predispositions, the relationship between attitudes and behaviour is:

Accepted Answer

A)  non-existent. 
B)  that attitudes influence one's behaviour. 
C)  that attitudes and behaviour are synonymous. 
D)  that product choice affects behaviour that in turn forms initial attitudes.

Question 9

Which of the following does not fall under the attitude change strategy of adding an attribute?

Accepted Answer

A)  Informing consumers that Yoplait contains more potassium than a banana. 
B)  Informing consumers that Dove has now added vitamin E to their lotions. 
C)  Informing consumers that Secret deodorant is available in an unscented version. 
D)  Telling people that Panadol Migraine is the number one doctor-recommended brand for migraine relief.

Question 10

Which of the following statements is true about attribution and the foot-in-the-door technique?

Accepted Answer

A)  Individuals who try a free sample are less committed to the brand. 
B)  Individuals who try a free sample are more committed to the brand. 
C)  Individuals who try a brand without inducement are less likely to change their attitude toward a brand. 
D)  The larger the incentive to try the brand, the greater the commitment to the brand.

Question 11

The multi-attribute attitude model that is most suitable for measuring attitudes toward a product or specific brand would be the:

Accepted Answer

A)  attitude-toward-behaviour model. 
B)  attitude-toward-motive model. 
C)  attitude-toward-object model. 
D)  theory-of-reasoned-action model.

Question 12

Someone who donates five dollars to cancer research might be persuaded to donate a much larger amount when approached at a later time. The initial donation can be seen as a(n) _____ in an attribution context.

Accepted Answer

A)  self-attribution 
B)  foot-in-the-door 
C)  external attribution 
D)  internal attribution

Question 13

Attitudes are situational, which means that a specific situation may cause consumers to behave in ways that are inconsistent with their attitudes.

Accepted Answer

A) True 
 B)False

Question 14

A variety of tactics are adopted by consumers to reduce the effect of post-purchase dissonance. Which of the following is not one of them?

Accepted Answer

A)  Consumers seek out ads that support their choice. 
B)  Consumers try to sell friends on the features of the brand. 
C)  Consumers look to known satisfied consumers for reassurance. 
D)  Consumers seek out competitor's ads to reassure them of their better choice.

Question 15

What is the theory of trying to consume? Give an example from your own experience.

Accepted Answer

The answer of What is the theory of trying to...

Question 16

Attitude research is commonly undertaken to determine whether consumers will accept a proposed new product idea.

Accepted Answer

A) True 
 B)False

Question 17

Explain the three components of the tricomponent attitude model.

Accepted Answer

The answer of Explain the three components of the tricomponent...

Question 18

'The largest-selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using which of the following strategies?

Accepted Answer

A)  Changing the relative evaluation of attributes. 
B)  Changing brand beliefs. 
C)  Adding an attribute. 
D)  Changing the overall brand rating.

Question 19

One of the multi-attribute models is the attitude-towards-behaviour model. Explain the model and give an example.

Accepted Answer

The answer of One of the multi-attribute models is the...

Question 20

If you are interested in knowing one's knowledge of a particular product, then you would be dealing with their:

Accepted Answer

A)  behavioural component. 
B)  emotional component. 
C)  affective component. 
D)  cognitive component.

Exam 7: Consumer attitudes—attitude development and change

According to the _____ model, attitudes consist of three major components: a cognitive component, an affective component and a conative component.

An effective attitude-change strategy is changing the basic motivational function. According to this approach, attitudes can be classified into four functions; which of the following is not one of them?

The primary means by which consumers form their attitudes is through:

Direct marketing efforts have an excellent chance of favourably influencing target consumers' attitudes because the products offered, and the promotional messages conveyed, are carefully designed to address the individual segment's needs, and thus achieve a higher hit rate than mass marketing.

If a consumer reported preferring German cars over Japanese cars, marketers would expect that the individual would be likely to buy a German brand when his current vehicle needed to be replaced. This is based on which aspect of consumer attitudes?

The theory of trying to consume was developed to explain efforts to perform a behaviour or to reach a goal.

If a consumer switches to decaffeinated coffee to help her sleep better at night, she may switch to decaffeinated colas because she associates decaffeinated drinks with relaxation. This situation describes attitude change by changing a brand belief.

Regarding learned predispositions, the relationship between attitudes and behaviour is:

Which of the following does not fall under the attitude change strategy of adding an attribute?

Which of the following statements is true about attribution and the foot-in-the-door technique?

The multi-attribute attitude model that is most suitable for measuring attitudes toward a product or specific brand would be the:

Someone who donates five dollars to cancer research might be persuaded to donate a much larger amount when approached at a later time. The initial donation can be seen as a(n) _____ in an attribution context.

Attitudes are situational, which means that a specific situation may cause consumers to behave in ways that are inconsistent with their attitudes.

A variety of tactics are adopted by consumers to reduce the effect of post-purchase dissonance. Which of the following is not one of them?

What is the theory of trying to consume? Give an example from your own experience.

Attitude research is commonly undertaken to determine whether consumers will accept a proposed new product idea.

Explain the three components of the tricomponent attitude model.

'The largest-selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using which of the following strategies?

One of the multi-attribute models is the attitude-towards-behaviour model. Explain the model and give an example.

If you are interested in knowing one's knowledge of a particular product, then you would be dealing with their: