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The Multi-Attribute Attitude Model That Is Most Suitable for Measuring

Question 31

Multiple Choice

The multi-attribute attitude model that is most suitable for measuring attitudes toward a product or specific brand would be the:


A) attitude-toward-behaviour model.
B) attitude-toward-motive model.
C) attitude-toward-object model.
D) theory-of-reasoned-action model.

Correct Answer:

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