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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
  5. Question
    Editorial Endorsements as Opposed to Commercial Sources Generally Have Higher
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Editorial Endorsements as Opposed to Commercial Sources Generally Have Higher

Question 115

Question 115

Multiple Choice

Editorial endorsements as opposed to commercial sources generally have higher:


A) cognitive impact.
B) affect.
C) credibility.
D) exposure.

Correct Answer:

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