Multiple Choice
Which of the following groups is considered the most influential reference group for consumer behaviour?
A) Friendship groups.
B) Shopping groups.
C) Family.
D) Consumer action groups.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q113: It is always best to present your
Q114: Opinion leadership and word-of-mouth communications are very
Q115: Editorial endorsements as opposed to commercial sources
Q116: Opinion leadership is closest to which of
Q117: Celebrity _ is the audience's perception of
Q119: When a laundry detergent brand cites a
Q120: When message comprehension is low, receivers rely
Q121: When a strong negative cue is eventually
Q122: Humour always increases the acceptance of the
Q123: Marketers prefer using celebrity reference group appeals