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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 8: Social influences on consumer behaviour
  5. Question
    _____ Groups Consist of Those Individuals or Groups with Whom
Solved

_____ Groups Consist of Those Individuals or Groups with Whom

Question 2

Question 2

Multiple Choice

_____ groups consist of those individuals or groups with whom a person does not have direct face-to-face contact, such as movie stars, sports heroes, political leaders and TV personalities.


A) Direct reference
B) Indirect reference
C) Comparative
D) Normative

Correct Answer:

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