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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 8: Social influences on consumer behaviour
  5. Question
    If a Message Is Poorly Encoded, Then It Is Likely
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If a Message Is Poorly Encoded, Then It Is Likely

Question 1

Question 1

Multiple Choice

If a message is poorly encoded, then it is likely that it will not achieve its desired level of:


A) involvement.
B) affect.
C) selective exposure.
D) comprehension.

Correct Answer:

verifed

Verified

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