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    Exam 12: Subcultural aspects of consumer behaviour
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    What Are the Defining Characteristics of the 'Baby Boomer' Segment
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What Are the Defining Characteristics of the 'Baby Boomer' Segment

Question 48

Question 48

Essay

What are the defining characteristics of the 'baby boomer' segment? Why is this segment attractive to firms? Who are 'yuppies'?

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Baby boomers are those born between 1946...

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