Multiple Choice
The demographics of consumer innovators are different from non-innovators. Which of the following is not necessarily a characteristic of a consumer innovator?
A) Relatively young.
B) More likely to be formally educated.
C) Financially more secure.
D) More likely to be male than female.
Correct Answer:
Verified
Correct Answer:
Verified
Q32: Consumer innovators are more socially accepted and
Q82: Personal and interpersonal sources are more important
Q84: Stan is examining what effect a new
Q85: Perceived risk is another measure of the
Q86: It is least likely that a product
Q87: A _ innovation requires consumers to adopt
Q88: Jim believed an innovative new putter helped
Q89: The micro process that focuses on the
Q90: The relationship between innovative behaviour and heavy
Q91: Relative advantage is the degree to which