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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    What Are 'Adopter Categories'? Describe Them in Detail
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What Are 'Adopter Categories'? Describe Them in Detail

Question 10

Question 10

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What are 'adopter categories'? Describe them in detail. What are the problems with this classification of 'adopters'?

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