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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    When a New Product Is First Revealed to a Consumer
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When a New Product Is First Revealed to a Consumer

Question 8

Question 8

Multiple Choice

When a new product is first revealed to a consumer, this is the stage of the adoption process known as:


A) interest.
B) awareness.
C) evaluation.
D) media attention.

Correct Answer:

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