True/False
Consumer publications such as Choice are more likely to be consulted when the product lacks trialability.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: What are 'adopter categories'? Describe them in
Q11: Interpersonal sources tend to be most valuable
Q12: The Gillette MACH3 razor was adopted quickly
Q13: The rate of adoption is concerned with
Q14: The study of the various stages of
Q16: The late majority of consumers in the
Q17: A _ has the least disruptive influence
Q18: The acceptance of convenience food such as
Q19: A _ compels consumers to adopt a
Q20: Relative advantage is:<br>A) The degree to which