Multiple Choice
Which of the following is a disadvantage of gradually introducing a product to market?
A) It reduces the risk of introducing a new product.
B) It is easier logistically to introduce it all at once.
C) It is difficult to slow down production enough for a gradual introduction.
D) It allows competitors to monitor the results of the new product.
E) It prevents product differentiation based on geographical differences.
Correct Answer:

Verified
Correct Answer:
Verified
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