A New Variety of Doritos Is Initially Introduced in Ft

Multiple Choice

A new variety of Doritos is initially introduced in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.

A) multi-stage introduction
B) roll-out approach
C) test-market expansion
D) mass commercialization
E) trickle-down approach