Multiple Choice
Why is it hard for marketing researchers to measure attributes like brand loyalty?
A) Everyone is different
B) Brands do not inspire loyalty
C) Difficult to devise rules to assess consumer attributes
D) Purchase intent defines consumer loyalty
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q5: The Cronbach alpha technique gives researchers an
Q7: Interval scales are preferable to ordinal scales
Q11: Ratio and Interval scale data can both
Q12: In marketing research,this level of measurement is
Q21: A construct should be measured before it
Q30: _ are specific types of concepts that
Q39: A scale that gives you a different
Q40: Physical characteristics of a respondent such as
Q43: Suppose a researcher needed output so as
Q45: Rank order scales enable the researcher to