When a Marketing Researcher at Burger King Believes That If

Multiple Choice

When a marketing researcher at Burger King believes that if Burger King increases it advertising budget in St.Louis by $100,000 over the next three months,that St.Louis profits will increase by five percent,this is an example of a(n) :

A) hypothesis.
B) focus group.
C) descriptive study.
D) experience survey.
E) secondary data analysis.