When a Marketing Researcher Designs a Test Market Study in Two

Multiple Choice

When a marketing researcher designs a test market study in two cities in which the price of one of its products in increased by five percent in one of these cities but is not increased in the other city to determine the impact of this price change on the product's profits,price is:

A) the dependent variable.
B) the moderator variable.
C) the independent variable.
D) the spurious variable.
E) the outlier variable.