When a Marketing Researcher Who Works for the St

Multiple Choice

When a marketing researcher who works for the St.Louis Rams professional football team studies the Web site of ESPN to determine which offensive and defensive statistics appear to be most closely related to the number of games a team wins in a season,this is an example of:

A) case study analysis.
B) a focus group.
C) a depth interview.
D) secondary data analysis.
E) an experience survey.