Multiple Choice
All of the following are advantages of secondary data EXCEPT that it:
A) may provide a solution to the problem.
B) may help to clarify the problem during exploratory research.
C) may suggest alternative methods of primary data research.
D) may alert the researcher to potential problems in research.
E) may have a lack of availability.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: All of the following are disadvantages of
Q3: A company that resells marketing research reports
Q4: When a salesperson's "call reports" are used
Q5: A computerized database that contains information about
Q6: Secondary data can be a cost-efficient method
Q7: All of the following are examples of
Q8: Information that has already been collected previously
Q9: When computerized software of a company's customers
Q10: A computerized system that uses its own
Q11: The marketing research aggregator industry is a