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    Marketing Research Essentials Study Set 1
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    Exam 4: Secondary Data and Databases
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    When a Salesperson's "Call Reports" Are Used to Track the Sales
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When a Salesperson's "Call Reports" Are Used to Track the Sales

Question 4

Question 4

Multiple Choice

When a salesperson's "call reports" are used to track the sales behavior of a company's customers,this is an example of a(n) :


A) internal database.
B) data mining situation.
C) DSS.
D) external database.
E) GIS.

Correct Answer:

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