Multiple Choice
All of the following are disadvantages of secondary data EXCEPT that it may:
A) have a lack of availability.
B) have measurements that cannot be used by the researcher.
C) suggest alternative methods of primary data research.
D) be inaccurate.
E) not be sufficient to make a decision.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: All of the following are advantages of
Q3: A company that resells marketing research reports
Q4: When a salesperson's "call reports" are used
Q5: A computerized database that contains information about
Q6: Secondary data can be a cost-efficient method
Q7: All of the following are examples of
Q8: Information that has already been collected previously
Q9: When computerized software of a company's customers
Q10: A computerized system that uses its own
Q11: The marketing research aggregator industry is a