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    Marketing Research Essentials Study Set 1
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    Exam 10: A: The Concept of Measurement
  5. Question
    An Example of Nominal Scale Data Would Be Which of the Following
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An Example of Nominal Scale Data Would Be Which of the Following

Question 4

Question 4

Multiple Choice

An example of nominal scale data would be which of the following?


A) preference data
B) index numbers
C) sex of the respondent
D) unit sales
E) none of the above

Correct Answer:

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