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  3. Study Set
    Marketing Research Essentials Study Set 1
  4. Exam
    Exam 10: A: The Concept of Measurement
  5. Question
    You Are Creating a Survey That Is Interested in Ranking
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You Are Creating a Survey That Is Interested in Ranking

Question 2

Question 2

Multiple Choice

You are creating a survey that is interested in ranking customers' preferences for various brands of cola.You would definitely need to use which type of scale?


A) nominal
B) ordinal
C) ratio
D) interval
E) none of the above

Correct Answer:

verifed

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