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    Marketing Research Study Set 2
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    Exam 10: The Concept of Measurement
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    Before a Measurement Scale Can Be Shown to Be Valid,it
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Before a Measurement Scale Can Be Shown to Be Valid,it

Question 36

Question 36

Multiple Choice

Before a measurement scale can be shown to be valid,it must be _______.


A) stable
B) reliable
C) consistent
D) convergent

Correct Answer:

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