True/False
Marketers are typically interested in measuring observable constructs.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q23: Construct equivalence deals with how people see,understand,and
Q24: Marketers sometimes measure constructs that do not
Q25: Equivalent form reliability is the ability of
Q26: Revise the following questions so as to
Q27: When a researcher wants to show the
Q29: _ specifies which observable characteristics will be
Q30: You are creating a survey that is
Q31: A questionnaire could be valid without being
Q32: The split-half technique is a method of
Q33: Which of the following is not a