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    Marketing Research Study Set 2
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    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
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    A Basic Check of the Appropriateness of a Scale Is
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A Basic Check of the Appropriateness of a Scale Is

Question 9

Question 9

True/False

A basic check of the appropriateness of a scale is not confirming that it is drawn directly from the overall objective of the research study.

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