Multiple Choice
What causes most pricing errors in small business firms?
A) Owners select poor locations for service firms.
B) Owners don't know the price of their competitors' products.
C) Entrepreneurs introduce new products that they like but for which there is no market.
D) Over-reliance on word-of-mouth advertising results in potential customers who do not know about the product or service.
E) Failure to project operating expenses accurately
Correct Answer:
Verified
Correct Answer:
Verified
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