Multiple Choice
Audience attention to mediated messages tends to fluctuate because:
A) People engage in other activities while using media
B) People are always engrossed and involved in using media
C) People are more attentive to media that provide information they do not need
D) People rarely engage in other activities while using media
Correct Answer:

Verified
Correct Answer:
Verified
Q21: Discuss why your authors claim that personal
Q22: The concept of the socialization impact of
Q23: Media audiences are rarely particular or selective
Q24: Media audiences rarely use the media for
Q25: The average amount of time most people
Q27: Media products are becoming more, rather than
Q28: The idea that media texts are 'polysemic'
Q29: Media audiences are consistent in the amount
Q30: The majority of people overestimate the actual
Q31: Narrowcasting is the tendency to focus media