Question 1

Discuss why your authors claim that personal relationships frequently guide exposure to media.

Accepted Answer

The answer of Discuss why your authors claim that personal...

Question 2

The concept of the socialization impact of media implies:

Accepted Answer

A)  People do not attend to role behaviors they receive through the media 
B)  People learn how to enact role behaviors they receive through the media 
C)  People do not receive role behaviors through the media 
D)  People do not learn role behaviors through direct experience

Question 3

Media audiences are rarely particular or selective about what they take in from mediated messages.

Accepted Answer

A) True 
 B)False

Question 4

Media audiences rarely use the media for personal and individual reasons.

Accepted Answer

A) True 
 B)False

Question 5

The average amount of time most people spend using media daily is reported as:

Accepted Answer

A)  17 hours 
B)  5 hours 
C)  11 hours 
D)  No hours

Question 6

Audience attention to mediated messages tends to fluctuate because:

Accepted Answer

A)  People engage in other activities while using media 
B)  People are always engrossed and involved in using media 
C)  People are more attentive to media that provide information they do not need 
D)  People rarely engage in other activities while using media

Question 7

Media products are becoming more, rather than less, diverse in their amount and accessibility.

Accepted Answer

A) True 
 B)False

Question 8

The idea that media texts are 'polysemic' means that:

Accepted Answer

A)  Interpretation of media texts is unanimous 
B)  Interpretation of media texts is not affected by cultural backgrounds/beliefs 
C)  Interpretation of media texts is not affected by media knowledge/experience 
D)  Interpretation of media texts is affected by media knowledge/experience

Question 9

Media audiences are consistent in the amount of attention they pay to all forms of mediated communication.

Accepted Answer

A) True 
 B)False

Question 10

The majority of people overestimate the actual amount of time they spend using the media.

Accepted Answer

A) True 
 B)False

Question 11

Narrowcasting is the tendency to focus media products on specific audience members connected by a common bond.

Accepted Answer

A) True 
 B)False

Question 12

According to uses and gratifications theory, if you watch a TV program just to avoid doing your homework or the dishes, you are using media for the following reason:

Accepted Answer

A)  Escapism 
B)  Reality exploration 
C)  Character reference 
D)  Incidental reasons

Question 13

Our cultural backgrounds often affect our interpretation of media texts.

Accepted Answer

A) True 
 B)False

Question 14

According to your text, the current top one Nielsen TV ratings for Network Prime-Time Series is:

Accepted Answer

A)  NCIS 
B)  60 Minutes 
C)  Sunday Night Football-Eagles/49ers 
D)  Dancing with the stars

Question 15

People often use multiple media simultaneously/concurrently.

Accepted Answer

A) True 
 B)False

Question 16

According to uses and gratifications theory, if you watch a TV program on the Discovery Channel to gain more insight into and knowledge about Mayan ruins in Guatemala, you are using media for the following reason:

Accepted Answer

A)  Escapism 
B)  Reality exploration 
C)  Character reference 
D)  Incidental reasons

Question 17

The idea of parasocial relationships assumes that:

Accepted Answer

A)  We establish relationships with media characters just as we do with other people 
B)  We do not establish relationships with media characters just as we do with other people 
C)  We are attracted to media characters who are very different from ourselves 
D)  We do not experience loss in parasocial relationships as we do in personal relationships

Exam 10: Relational Uses and Understanding of Media

Discuss why your authors claim that personal relationships frequently guide exposure to media.

The concept of the socialization impact of media implies:

Media audiences are rarely particular or selective about what they take in from mediated messages.

Media audiences rarely use the media for personal and individual reasons.

The average amount of time most people spend using media daily is reported as:

Audience attention to mediated messages tends to fluctuate because:

Media products are becoming more, rather than less, diverse in their amount and accessibility.

The idea that media texts are 'polysemic' means that:

Media audiences are consistent in the amount of attention they pay to all forms of mediated communication.

The majority of people overestimate the actual amount of time they spend using the media.

Narrowcasting is the tendency to focus media products on specific audience members connected by a common bond.

According to uses and gratifications theory, if you watch a TV program just to avoid doing your homework or the dishes, you are using media for the following reason:

Our cultural backgrounds often affect our interpretation of media texts.

According to your text, the current top one Nielsen TV ratings for Network Prime-Time Series is:

People often use multiple media simultaneously/concurrently.

According to uses and gratifications theory, if you watch a TV program on the Discovery Channel to gain more insight into and knowledge about Mayan ruins in Guatemala, you are using media for the following reason:

The idea of parasocial relationships assumes that: