Multiple Choice
The idea that media texts are 'polysemic' means that:
A) Interpretation of media texts is unanimous
B) Interpretation of media texts is not affected by cultural backgrounds/beliefs
C) Interpretation of media texts is not affected by media knowledge/experience
D) Interpretation of media texts is affected by media knowledge/experience
Correct Answer:
Verified
Correct Answer:
Verified
Q23: Media audiences are rarely particular or selective
Q24: Media audiences rarely use the media for
Q25: The average amount of time most people
Q26: Audience attention to mediated messages tends to
Q27: Media products are becoming more, rather than
Q29: Media audiences are consistent in the amount
Q30: The majority of people overestimate the actual
Q31: Narrowcasting is the tendency to focus media
Q32: According to uses and gratifications theory, if
Q33: Our cultural backgrounds often affect our interpretation