Multiple Choice
According to uses and gratifications theory, if you watch a TV program just to avoid doing your homework or the dishes, you are using media for the following reason:
A) Escapism
B) Reality exploration
C) Character reference
D) Incidental reasons
Correct Answer:
Verified
Correct Answer:
Verified
Q27: Media products are becoming more, rather than
Q28: The idea that media texts are 'polysemic'
Q29: Media audiences are consistent in the amount
Q30: The majority of people overestimate the actual
Q31: Narrowcasting is the tendency to focus media
Q33: Our cultural backgrounds often affect our interpretation
Q34: According to your text, the current top
Q35: People often use multiple media simultaneously/concurrently.
Q36: According to uses and gratifications theory, if
Q37: The idea of parasocial relationships assumes that:<br>A)