Multiple Choice
After receiving a marketing degree with honors,you surprised your friends by going to work for an animal rescue organization.They thought the job would be so easy that you wouldn't be able to put your skills and knowledge to good use.You decide to set them straight,explaining that the unique challenges of marketing the group are exactly what attracted you to the field.What do you say?
A) Marketing a nonprofit has nothing in common with marketing a profit-seeking business.
B) Marketing a nonprofit is made especially difficult by the fact that these organizations do not have access to social networking tools.
C) Nonprofit marketing is complicated by the need to serve multiple publics at once.
D) Nonprofit marketing is exactly the same as marketing a business - just with fewer, smaller resources.
E) Nonprofit marketers offer only intangible services, not tangible goods.
Correct Answer:

Verified
Correct Answer:
Verified
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