Multiple Choice
Which of the following statements is true regarding marketing myopia?
A) A firm who focuses on product orientation endangers future growth
B) Firms who apply a customer orientation are in danger of lower levels of profiability
C) Failure to recognize the impact of social media can lead to myopia
D) Marketing myopia only applies to companies with a physical or tangible product
Correct Answer:
Verified
Correct Answer:
Verified
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