Multiple Choice
A marketing consultant just gave a motivational speech to your sales team about the power of geographic segmentation.Quietly,you tell your boss that the consultant failed to cover all of the geographic factors that are important to marketers.You cite the following factor(s) she overlooked:
A) Residence location within a statistical area
B) Population migration patterns
C) Regional product preferences
D) Household income within a statistical area
E) Number of statistical reports published on a geographic area
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Psychographic segmentation divides a population into groups
Q15: A consumer goods company segments its markets
Q43: Niche marketing is best suited for firms
Q86: Marketers rarely encounter differences among members of
Q111: Firms often purchase legal services from external
Q120: Psychographic segmentation is not an exact science.
Q195: Majority-minority counties are places where more than
Q196: Primary metropolitan statistical areas (PMSAs)are identified within
Q199: Describe the four stages in the market
Q201: What is a positioning map? Why do