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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Marketers Rarely Encounter Differences Among Members of a Target Group
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Marketers Rarely Encounter Differences Among Members of a Target Group

Question 86

Question 86

True/False

Marketers rarely encounter differences among members of a target group, as they segment potential consumers into homogeneous groups.

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