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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Psychographic Segmentation Divides a Population into Groups with Similar Values
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Psychographic Segmentation Divides a Population into Groups with Similar Values

Question 2

Question 2

True/False

Psychographic segmentation divides a population into groups with similar values and lifestyles.

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