Match Each Item with the Correct Statement Below

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The tendency of members of a generation with common characteristics to be influenced and bound together by significant events occurring during their key formative years is called the _____.