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    Contemporary Marketing Study Set 2
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    Exam 10: Marketing Research in the Era of Big Data
  5. Question
    _____ Remains the Most Common Method for Conducting Primary Research
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_____ Remains the Most Common Method for Conducting Primary Research

Question 13

Question 13

Multiple Choice

_____ remains the most common method for conducting primary research outside the United States.


A) Telephonic interviews
B) Face-to-face interviewing
C) Controlled experimentation
D) Mail surveys

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