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    Contemporary Marketing Study Set 2
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    Exam 10: Marketing Research in the Era of Big Data
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    What Is the Term for Quantifiable Measurements That Are Compared
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What Is the Term for Quantifiable Measurements That Are Compared

Question 18

Question 18

Multiple Choice

What is the term for quantifiable measurements that are compared against organizational objectives to gauge a company's overall performance?


A) Big data
B) Competitive intelligence
C) Marketing data
D) Metrics

Correct Answer:

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