In the Past,surveys Have Been Used as a Primary Tool

Multiple Choice

In the past,surveys have been used as a primary tool to collect data.Marketers thought that if they wanted to know what people want,it was enough to just ask.People do not always answer honestly,however,and sometimes people don't know what they want or why they make the decisions they do.To understand why people do the things they do and the real-life context that surrounds consumer decisions and behaviors,marketing professionals sometimes choose to live the life of their target customers. ​
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Which of the following type of research is described above?​

A) ​marketing research
B) ​descriptive research
C) ​exploratory research
D) ​interpretive research
E) ​ethnographic research