A Major Drawback Associated with Customer Relationship Management Systems Is

Multiple Choice

A major drawback associated with customer relationship management systems is that:

A) they are not effective in reducing the marketing and distribution costs for the products.
B) the strategy needs to be thought out in advance, and everyone in the firm must be committed to it.
C) they cannot provide a complete picture of the customers in order to understand their needs.
D) they complicate simple business processes while trying to reorganize the focus on customer satisfaction.